Duration:
14 weeks
Skills:
market research | branding | event design | story-telling | model making
Designer:
Lucas Doherty | Xinyang Hou | Carrie Ng
How might Fancy Feast Create a Unique & Ownable Experience to Facilitate Connection between Cats & Cat Lovers
Team Members
Lucas Doherty
Xinyang Hou
Carrie Ng
Brand
90% of Pet Owners Consider Their Companion to be Their Families
Research
Owners on Average Takes around 7 Photos of Their Cat Each Day
Research
Capturing Fancy Moments
Concept Introduction
Fancy Moment Screen
Get Gift Pack at Fancy Moment Screen
Bag designed by Xinyang Hou
Courmet Cafe
Lucas Doherty
Collet Fancy Products for Your Cats at Cafe
Wooden lunch box designed and made by Xinyang Hou
Paint by Lucas Doherty
Graphic by Carrie Ng
Gourmet Drink with You and Your Cats
Cup designed by Xinyang Hou
Self-portrait Studio
Lucas Doherty
Capturing Your Moments
envelop designed by Xinyang Hou
Fancy Moments Wall
Lucas Doherty
Fancy Lounge Area
You Can Share Your Moments with Cat-Lovers
Lucas Doherty
In the end, you will capture all the moments with your cats.
Products designed by Xinyang Hou
Photographed by Carrie Ng
Process Book
