Duration:
14 weeks
Skills:
market research| concept development
Software:
SolidWorks | Keyshot | Gravity Sketch
Designer:
Xinyang Hou
Background
Road Trip Experience as a Backseat Passenger Can Be Better
Market Research
65% Desire Vehicles That Adapt to Different Lifestyles
70% Value an Enjoyable Space for Backseat Passengers
60% Eager to Use the Backseat for Productive Activities
McKinsey & Company Report (2020)
J.D. Power Mobility Study (2021)
Deloitte Global Automotive Consumer Study (2021)
What if
Exploration
Possibilities
How it Works
Mesh Chair can Maximize Free Room Space
The newly designed seat is thinner than the original and provides more space for storage and the truck bed.
How to Change Seat Direction
To achieve better ergonomics and protection, seat boosters can be angled using hinge joints.
Ergonomics for Safety
Our body can become more stuck in the seat when there is a front cushion, even if the seat bottom is not angled.
without front cushion
with front cushion
Form Direction
Form Exploration
Form Exploration
Rear Space Possibilities
Providing Options for Backseat Passengers to Enjoy the Journey
Additional Storage
Future
Exploration Process
