What is our life?
“Joie de vivre”
“Life is fun”
For American Market
13 weeks | spring 2024 | CMF
“Infinite joy.”
“Fresh Fit.”
“Always iconic.”
“Young”
CMF Trend
Color: playful analogue
A feeling of playful interaction influences a mix of off-beat nostalgic colours which hark back to an analogue era yet in fresh reinterpretations
Material: artisan ancestry
combine vibrant craft textile materials and objects that represent regional specificities and traditions in straw and rattan, textiles, ceramics, wood, rubber and plastics.
Finish: classic with a twist
Ground the application of orange of yellow within the large swathes of purples. And Matte powdery, anodised or hyper-shine are the contrasting surface treatments to play with.
Sustainability for FIAT
Sequal yarn
The SEAQUAL INITIATIVE brings together individuals, organizations, and companies to help clean our oceans. They achieve this by transforming marine litter recovered from the oceans into SEAQUAL® MARINE PLASTIC, a new, fully traceable raw material.
Zeology
Zeology is a tanning agent, that is free of chrome, heavy metals and aldehyde. Zeology enables you to create compostable, biodegradable and circular leather.
Shawmut NEOLUXE
Neoluxe™ is a premium synthetic suede alternative to urethane impregnated non-woven microfiber synthetic suede, produced through a known, proven, and sustainable knit process within the automotive industry.
FIAT 500 hybrid $ 20738
begin | young | vibrant
Fiat new 500e $ 35,071
energy | dream | uplifting
Abarth 695 Competizione $ 37,223
sexy | excited | deep
Exploration Process
